Posted by Sherene Strahan, 15 Apr, 2016 | 6 Comments »
Everyone’s saying you SHOULD do video for your business. Should you?
If you’re only thinking about it because everyone says you should, then I’d say – don’t.
Instead spend your creative energies and budget on things you believe in. Doing something half-baked just to get in on the action is no reason at all.
But if you are interested, where should you start?
This isn’t about the mystical “Purpose” of your business. This is about why you want to spend time and money making videos for people to watch. What’s the payoff for you?
ATTENTION – Who are you and why should I care?
Increase awareness with videos of around 30 seconds to one minute. They need to be informative and entertaining to be shareable. Facebook, Instagram and other social media are great for places for posting your videos and also for checking out other people’s videos to learn what to do and what not to do.
TRUST – How do I know you are good at this?
Demonstrate your knowledge, expertise or product capabilities through explainer/ tutorial videos, webinars, and introductory videos that put a face to your business. You can also use customer testimonials and case studies about people who’ve benefited by buying from you.
SELL SOMETHING – How can you solve my problem or improve my life/career/business?
There’s nothing wrong with selling that has the customer’s needs in mind. Product demos and reviews, testimonials and case studies present the answer to a customer’s question/problem and show that it’s worked for others.
BUILD FANS – Give me more and I’ll recommend you.
This type of video helps your customers even after they’ve paid up. Examples are how-to videos about getting the best from your product/service (ala Ikea) as well as culture videos that tell your story in a warm-fuzzy kind of way. Buyers enjoy sharing the great product/business they’ve discovered.
Before you press record, plan what your video will look and sound like based on these main questions:
There’s plenty of free material to help with the technical aspects of making a video. If you want to do it all yourself, visit Wistia, a US website with ideas on content creation and how to use the right equipment (properly) to get the best look even on a tight budget. Video Brewery is another US video production company with tips and advice.
Another option is to shoot it all yourself and then get a professional to edit it. Candidio (US company) provides a very reasonably priced editing service, with templates for guiding content planning and filming. You send your smartphone footage and details of the video you want, and they turn it into a professional looking production. Their website has great free resources too.
Finally if you prefer hard cover, I picked up a nifty little book from Lonely Planet called ‘Best Ever Video Tips’ that covers shooting, lighting, audio, editing. It was just $12.00 from Big W. Great investment.
If you’re serious about getting into video, there’s no better way to learn than to just get started. You won’t know what you like or what you can do until you give it a try. It’s a great time to start out because viewers are bored with slick corporate videos. They want something that’s real, even if it is raw. People want to know what you do – video is an effective and powerful way to show them.
Want to have a chat about your next big project?We would love to hear from you!